A 14-week accelerator for existing business owners ready to sharpen strategy, master their numbers, and build a company that scales — taught by entrepreneurs, not professors.
Why LaunchRolesville
Most programs are taught by people who studied business. We're taught by someone who has built, scaled, and sold several.
The Curriculum
Each week builds on the last — from networking and mindset through marketing, sales, operations, financials, and a live Pitch Night finale.
Connect with fellow participants, past graduates, and community leaders. Build the relationships that often become as valuable as the curriculum itself.
Evaluate the realities of ownership — time demands, financial risk, and control. Determine whether you're building a scalable business or creating another job for yourself.
Define your core offer, clarify what customers are truly paying for, and align pricing with value. Shape a revenue model that is realistic and sustainable.
Identify the right customer and where to find them. Develop clear customer profiles based on real-world behavior — not assumptions — to sharpen focus and messaging.
Analyze your competitive landscape and define what makes your business different. Create a compelling reason for customers to choose you over every other option.
Go beyond logos and visuals. Refine your messaging, tone, and brand perception so you're clearly and consistently conveying your value to the market.
Build a practical, repeatable approach to generating leads — covering local, digital, and referral strategies with a focus on consistency over complexity.
Map your sales process from first contact to close. Identify where opportunities are lost and build confidence presenting pricing, handling objections, and following up.
Evaluate when to hire, what roles are needed, and the difference between employees and contractors. Learn delegation, accountability, and how to avoid costly hiring mistakes.
Define how your business consistently delivers its product or service. Identify inefficiencies and build a more reliable, scalable way to operate.
Organize revenue, expenses, and margins into a clear picture. Understand profitability, cash flow, and break-even — the key metrics expected at Pitch Night.
Cover entity structure, contracts, insurance, and common areas of risk. Make informed decisions and avoid issues that can become costly down the road.
Present your business to a panel of judges, community leaders, and peers. Clearly communicate your business model, market opportunity, and financial understanding.
A graduation event recognizing the progress and commitment of each participant — and the transition from cohort member to part of the broader LaunchRolesville network.
Pitch Night & Graduation
Week 13 ends with a live 3-minute pitch to a panel of community leaders. Then Week 14 — Graduation — with certificates, local officials, and a room full of people who did the work.
Curriculum Pillars
Every session maps to one of these pillars — every exercise applies directly to your company.
Is This For You?
LaunchRolesville is built for a specific entrepreneur. Read this carefully before applying.
Guest Speakers
Every session features a local business leader sharing real-world experience — not textbook theory.
AI in the Curriculum
Most programs restrict AI tools. We build them into every session — because that's how real businesses compete today.
Program Details
Your Instructor
Brad Walker doesn't teach entrepreneurship from a textbook. He teaches it from twenty-plus years of building, breaking, fixing, and selling real companies.
Brad is the founder and program administrator of LaunchRolesville, with a career spanning software, real estate, construction, media, and civic technology. His flagship venture, InfiniEDGE Software, grew from a startup into an Inc. 5000-recognized technology company — earning Company of the Year and Large Company of the Year honors — before he sold it in 2016. Along the way, he launched multiple additional ventures, including a digital event judging platform, a grassroots campaign software company, a regional online newspaper that won Small Business of the Year, and a full-service branding firm. Each company was built from scratch, on real capital, with real teams, and real consequences.
After exiting InfiniEDGE, Brad expanded into commercial real estate and construction, where he has led development projects ranging from $1M to $15M as founder of InfiniEDGE Real Estate Group. He is a Licensed Real Estate Broker-in-Charge in North Carolina and advises business owners on acquisitions, leases, and exits through InfiniEDGE Business Brokerage.
Brad created LaunchRolesville because he believes the best business education comes from people who have actually done the work — met payroll, navigated difficult clients, made hiring mistakes, and built something worth selling. Every session in this program reflects lessons he learned the hard way and translates them into practical frameworks that Main Street business owners can actually use.
He is a longtime member of the Rotary Club of Wake Forest and has been active in the local business community for years, organizing events, mentoring founders, and helping connect entrepreneurs with the relationships and resources they need to grow.
Brad lives in Wake Forest, NC, with his wife, Czarina, who co-founded InfiniEDGE Software with him and later led product at a major software company's state and local government division.
14 weeks. Real instruction. Zero tuition. A cohort of operators who push each other. Spots are limited and reviewed by application.
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