Stop
Guessing.
Start Growing.
Rolesville's Free 14-Week Business Accelerator for Existing Owners
A 14-week accelerator for existing business owners ready to sharpen strategy, master their numbers, and build a company that scales — taught by entrepreneurs, not professors.
Instruction
Sponsor-Funded
Per Cohort
Why LaunchRolesville
Built for
Operators.
Not Theorists.
Most programs are taught by people who studied business. We're taught by someone who has built, scaled, and sold several.
The Curriculum
14 Weeks. 14 Sessions.
One Stronger Business.
Each week builds on the last — from networking and mindset through marketing, sales, operations, financials, and a live Pitch Night finale.
Identify the networking communities and rooms most relevant to your business, practice intentional conversation strategies, and leave with a concrete plan for who to meet and how to follow up.
Define your personal and business end-game, calculate the real cost of ownership, and align your vision with a business model that fits the life you're actually trying to build.
Map your revenue model, calculate gross margin, and evaluate whether your pricing structure is built to sustain the business — or just cover expenses.
Build a specific ideal customer profile, identify where your best customers are most likely to be found, and use the Customer Clarity Filter to stop pursuing the wrong opportunities.
Identify your real competitive advantage, complete the Differentiation Matrix, and articulate a market position that is specific enough to be defensible.
Apply the Message Architecture framework to develop clear, consistent language that describes what you do in a way that moves the right customers to action.
Audit your current marketing activity, identify your primary channel, and build a repeatable weekly marketing system — including content cadence, referral process, and Google Business Profile.
Map your current sales process against the Four-Stage Sales Map, identify where deals are dying, and practice objection handling and follow-up techniques you can use immediately.
Apply the Delegation Matrix to your current task load, identify your minimum viable ops tech stack, and build a weekly time-blocking structure that protects your highest-value work.
Read and interpret a P&L statement, assess your business's current cash flow health, and build a basic reinvestment framework using the Growth Math model.
Evaluate your entity structure, identify gaps in your contracts and insurance coverage, and leave with a prioritized action list to get your legal and risk foundation in order.
Draft all 11 sections of your executive summary, run the Pressure Test to check for internal consistency, and identify any gaps in your business model before the pitch.
Deliver a structured pitch to a panel, present your financial projections with confidence, and demonstrate the ability to handle Q&A from investors and lenders.
Reflect on the full arc of the program, build a personal accountability structure to continue growth after Launch, and leave with a realistic plan to sustain momentum in year one and beyond.
Pitch Night & Graduation
Where It All
Comes Together.
Week 13 ends with a live 3-minute pitch to a panel of community leaders. Then Week 14 — Graduation — with certificates, local officials, and a room full of people who did the work.
- Complete business plan & pitch deck you own
- Deep command of your numbers — margins, break-even, cash flow
- Tested brand strategy and working marketing plan
- Legal and operational foundation properly structured
- Graduation certificate — paper & digital for LinkedIn
- Real relationships with fellow Rolesville entrepreneurs
- Access to the Chamber of Commerce ecosystem
Curriculum Pillars
Six Things That
Actually Grow
a Business.
Every session maps to one of these pillars — every exercise applies directly to your company.
Is This For You?
We're Selective.
By Design.
LaunchRolesville is built for a specific entrepreneur. Read this carefully before applying.
- You already operate a business with a product or service actively in market
- Your business is based in or serves the Rolesville, NC area
- You want to increase revenue, improve margins, and build real systems
- You're ready to be challenged and held accountable every single week
- You can commit to attending all 14 sessions — no exceptions
- You're still at the idea stage with no business in market
- Your business has no connection to Rolesville, NC
- You can't commit to all 14 weekly sessions
- You represent a nonprofit organization
Guest Speakers
Learn From People
Who've Done It.
Every session features a local business leader sharing real-world experience — not textbook theory.
Entrepreneurs Playbook
Resources to Help You
Launch & Grow.
Practical guides, strategies, and insights from entrepreneurs who've built real businesses — written for Rolesville business owners like you.
AI in the Curriculum
We Don't Ban AI.
We Teach It.
Most programs restrict AI tools. We build them into every session — because that's how real businesses compete today.
Program Details
Everything You
Need to Know.
Your Instructor
Walker
Brad Walker doesn't teach entrepreneurship from a textbook. He teaches it from twenty-plus years of building, breaking, fixing, and selling real companies.
Brad is the founder and program administrator of LaunchRolesville, with a career spanning software, real estate, construction, media, and civic technology. His flagship venture, InfiniEDGE Software, grew from a startup into an Inc. 5000-recognized technology company — earning Company of the Year and Large Company of the Year honors — before he sold it in 2016. Along the way, he launched multiple additional ventures, including a digital event judging platform, a grassroots campaign software company, a regional online newspaper that won Small Business of the Year, and a full-service branding firm. Each company was built from scratch, on real capital, with real teams, and real consequences.
After exiting InfiniEDGE, Brad expanded into commercial real estate and construction, where he has led development projects ranging from $1M to $15M as founder of InfiniEDGE Real Estate Group. He is a Licensed Real Estate Broker-in-Charge in North Carolina and advises business owners on acquisitions, leases, and exits through InfiniEDGE Business Brokerage.
Brad created LaunchRolesville because he believes the best business education comes from people who have actually done the work — met payroll, navigated difficult clients, made hiring mistakes, and built something worth selling. Every session in this program reflects lessons he learned the hard way and translates them into practical frameworks that Main Street business owners can actually use.
He is a longtime member of the Rotary Club of Wake Forest and has been active in the local business community for years, organizing events, mentoring founders, and helping connect entrepreneurs with the relationships and resources they need to grow.
Brad lives in Wake Forest, NC, with his wife, Czarina, who co-founded InfiniEDGE Software with him and later led product at a major software company's state and local government division.
Your Business Deserves Better Than Guesswork.
14 weeks. Real instruction. Zero tuition. A cohort of operators who push each other. Spots are limited and reviewed by application.
Apply for the Next Cohort →Questions? Contact us
Common Questions
Frequently Asked
Questions
LaunchRolesville is primarily for existing business owners in or around Rolesville, NC who are ready to sharpen their strategy, improve their financials, and build systems that scale. We also welcome pre-launch founders who have a well-developed idea and have already put in significant work — but have not yet taken the leap. Applicants who haven't launched yet will need to demonstrate that meaningful groundwork has been done. Each cohort is limited to 10 participants to ensure personalized attention.
LaunchRolesville is completely free. There is no tuition, no fees, and no equity taken. The program is fully funded by the Town of Rolesville, the Rolesville Chamber of Commerce, and the Rotary Club of Wake Forest.
The program runs for 14 weeks and meets on Tuesday evenings at Arise CoWorking in Rolesville, NC. It culminates in a public Pitch Night and graduation celebration where participants present to the local business community.
The curriculum covers the full spectrum of running a real business: competitive positioning and business model clarity, financial fundamentals and reading your numbers, sales process and conversion, marketing strategy and customer acquisition, operations and systems, and leadership. Every session is taught with direct application to your existing company — no hypothetical case studies.
Brad J. Walker serves as the lead instructor and program administrator. Brad is a serial entrepreneur who has built, scaled, and sold multiple companies — including InfiniEDGE Software, an Inc. 5000-recognized technology company. He teaches from direct experience, not a textbook. Guest speakers from the local business community also contribute throughout the cohort.
Apply at launch.kairossoftware.online. Applications are reviewed on a rolling basis. Cohort size is capped at 10 participants, so apply early to secure your spot. If you have questions before applying, use the contact form below.
LaunchRolesville and LaunchWakeForest are sister programs — same curriculum, same instructor, same format — but run as independent cohorts on different schedules. Both were founded by Brad Walker through the Rotary Club of Wake Forest. LaunchRolesville runs in the spring at Arise CoWorking in downtown Rolesville, NC. LaunchWakeForest runs in the fall at the Wake Electric Training Room in downtown Wake Forest, NC. If the timing of one session doesn't work for you, you're encouraged to apply for the other.
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