INTRODUCTION
Turning Big Ideas into Real-World Businesses
Brad J. Walker is a lifelong entrepreneur, business builder, and community leader who has spent more than two decades turning ideas into profitable, real-world companies. He has founded and led ventures in software, construction, real estate development, and property management, including growing a technology firm from startup to a multi-million-dollar company with dozens of employees before successfully exiting.
At InfiniEDGE Software, Brad served as co-founder and president, leading the company from a small startup into a high-performing technology firm. He built and managed cross-functional teams of developers, project managers, and support staff, delivered complex software projects for a wide range of clients, and oversaw strategy, operations, budgeting, and growth. That experience running a fast-scaling tech company directly informs how he teaches entrepreneurs to think in systems, manage risk, and build businesses that can actually scale beyond the owner.
As the instructor for LaunchWakeForest, Brad focuses on helping local business owners clarify their vision, validate their ideas, and build practical, sustainable business models. His teaching style is direct, hands-on, and execution-driven: participants work through tools like the Business Model Canvas, lean startup methods, and structured financials while applying them to their own businesses in real time.
A key part of Brad’s approach is showing entrepreneurs how to use the latest AI tools to save time and make better decisions. In class, business owners learn how to use AI for tasks such as writing marketing content, organizing workflows, analyzing customer feedback, drafting policies and procedures, and turning rough ideas into polished plans. Brad’s goal is not just to “talk about AI,” but to help each student build simple, repeatable AI workflows they can keep using long after the program ends.
Outside the classroom, Brad is deeply involved in the Wake Forest community through Rotary and a variety of local initiatives that support small business growth and economic development. He believes entrepreneurship should create both opportunity and responsibility: stronger companies, stronger families, and stronger communities.
